Rise™. Above the skeptics. Above the naysayers. To the Challenge. Cessna Aircraft Company.

Fighting Back - The Leadership Campaign

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Fighting Back - The Leadership Campaign

Electronic copies of the ads are available here. Please feel free to download them.

Ad #1 - Timidity

Ad #2 - Words

Ad #3 - Infuriate

Ad #4 - Definition

Ad #5 - Decisions

Ad #6 - Superhero

Ad #7 - Invest

Ad #8 - Irresponsible

It goes without saying these are challenging times for our industry. We've seen flight departments shuttered, aircraft placed up for sale, jobs lost. Here at Cessna, we have adjusted production rates and our own employee numbers to accommodate current conditions. But we feel strongly we must do more. Not just for Cessna, but for our customers and, for our industry.

We've all read the articles and seen the pundits portraying business aviation as needless excess, and those that use it as being out of touch with the realities of the day. We think it's time the other side of the story be told, and that support be given to those with the courage to stare down the beast, and use business aviation to not only help their businesses survive the current financial crisis, but more quickly forge a path toward an economic upturn. We think it's time to rise.

We have begun replacing our normal product-focused advertising with a new series of messages we call the Leadership Campaign. At this most challenging of times, it is vital a clear voice of reason be heard. This campaign is intended to provide that voice and, in so doing, salute those with the courage to rise above adversity and lead the world to a fiscal turnaround.

These new ads have been purposefully created to contrast the seemingly endless stream of misinformation surrounding business aviation with what we know instead to be true: That no one has ever saved their way into prosperity, and that there are few better tools for productivity and efficiency, than a well-deployed business aircraft.

We want this campaign to serve as a rallying point for business aviation customers world-wide, carrying the message that it is, indeed, okay to fly – and highlighting the fact that the use of business aviation will play a vital role in the global economic recovery.

Regardless of the aircraft, of the manner of aviation program one chooses, we believe the most important thing is to keep flying – making the absolute most out of the multitude of advantages business aviation provides. Because, in so doing, customers will emerge from today's conditions even stronger than before, replacing the uncertainty that surrounds many, with the confidence and courage to light the way for all.

86% of people aboard business aircraft are not a company's senior officials, but are mid-level employees.